Resume and background

L.J. Kruisdijk (Bert)

De Brandt 2, 7722 PE Dalfsen



Telephone: +31 6 811 55 196



Born in 1967 (41 years),

Married and proud father of daughter of 8 and son of 3 years old

Executive summary

I am an expert in Retail (Fashion and non-food) and wholesales industry in the disciplines store operations, Supply Chain, ICT, project management, E Commerce, Product Development and Business Development. Fluent in Dutch and English.

Most people I worked with describe me as passionate, stable and a dynamic retail professional and I have more than 20 years’ experience in the field. I am perceived as an inspirational and innovative leader with a proven track record in delivering agreed results, energetic and enthusiastic. My innate competencies are being accountable, being focused and being strong. I am an ambitious and optimistic person with an adaptable and flexible management style who has worked in private, venture capital funded companies and FTSE100 businesses, with direct P&L accountability, directly managing teams of over 100 people.

I am recognized as a talented manager with a broad and international experience base (India, Japan, Korea, USA and most West European countries), with the ability to get the best from organizations. In organizations where there is a crisis I can stabilize and were change is needed I will be strong and persistent to deliver. I am hard on facts and fair to people.

Bert Kruisdijk’s specialties:

Supply chain • logistics • ICT • facility management • consultancy • project management • merchandising • sourcing • international managing teams • e commerce • e-business • inventory control • outsourcing • P&L management • turnaround and crisis management • reorganizations • business development • implementations • ICT infrastructure development


2002 – 2009 (6 ½ year):  Oilily Holding BV – Director Supply Chain,  ICT and Facility Management

Oilily is a leading Kid and Women wear business globally. Oilily operates through offices in Japan, USA, UK, Spain, Italy, France, India and Germany. Sourcing mainly in India, China, Portugal and Turkey. Oilily designs, develops, produces garments and distributes via 3 channels: Wholesales, E-Commerce and own Retail. In total 625 people are working in Oilily. More information can be found here: .

At the end of 2002 Oilily changed ownership. Oilily was in a very bad financial and operational state and was loss making for 7 years in a row. I was one of the first MT members selected by the new shareholders supporting the Turnaround. In my role I have defined the strategy for my areas, started up and delivered strategic important change projects in the Supply Chain & ICT. After one year Oilily was profitable and after a stabilization phase growing again. Direct reports 7, indirect support 53 (outsourced, depending on moment in season 30 to 60 people).

My primary responsibilities were:

·         Supporting Retail Europe and Retail USA (operational management and store maintenance);

·         Facility Management for head office and Retail Europe (Stores, HQ and Arbo);

·         Global Logistics, Operations in US, Japan and Netherlands (warehouse, customs, production progress tracking, inventory control) including Quality Assurance and Demand Management (make to order / forecast, pre-commit);

·         Global Distribution (inbound and outbound consolidation and transport)

·         Global ICT (helpdesk, application support, web development, system support, IT audit and authorizations);

·          Managing and delivering special high risk and high impact projects.

2001 – 2002 (2 years):  NCR Retail Benelux and Germany – Professional Service Sales Manager.

NCR Corporation (NYSE) is a technology company specializing in products for the Retail (Store automation) and Financial sectors. More information about NCR can be found here:

 I was responsible for selling and serving (target of € 45 mio) Tier 1customers like Albert Heijn, Schuitema, Vendex KBB, Metro, Edeka, Woolworth etc. directly and Tier 2 and 3 via indirect Channel. I was also responsible for Bid and Risk management and developing and marketing of POS software applications. I have  coached and guided the 23 sales consultants within Store Automation Netherlands and Germany and started up the Human Factor Engineering group within EMEA. Among others also on the Financial Management (Outlook processing, reporting and P&L) and managing of Indirect Channel Partners I have developed knowledge and skills. I was accountable for successful delivering the multimillion projects (Implementation and roll-out of Software and Hardware, Software Development, IT Consulting, Project Management, Euro projects etc.).

1997– 2001 (4 ¾ years): PricewaterhouseCoopers – Manager SCM Retail Operations

In 1997 I have started working with Coopers & Lybrand (later merged into PricewaterhouseCoopers) in the position of consultant Supply Chain Management with focus on Retail Operations. The next year I was promoted to Senior Consultant and within 8 months to Manager of the group for Retail Operations. In this role I was mainly focussed on selling consultancy into the Retail and was able to sell for Euro 3 mio consultancy per annum.

I have developed “thought leadership” on ICT & Supply Chain Management with Retail and Wholesale. Next to Business Process Improvement I also developed and explored knowledge about the software package SAP Retail, E- market places for Retailers and Retail Strategy. Next to doing projects with customers I was heavily involved in acquisition and coaching of consultants.  This period in my career I matured in knowledge, skills and capabilities.

1995- 1997 (2 years): Bakker Logistiek Groep – combined Wilson Sporting Goods Europe

Bakker Logistiek provides Logistical services to various Food and Non-Food branches. With a turnover of €100 mio and 750 employees it is one the largest logistic service providers in the Netherlands.

As the branch CEO, I was responsible for 109 people at the Zeewolde unit. I was primarily responsible for selling the Service Delivery concept, strategic and operational planning of transport vehicles (a total of 85 trucks), storage, cost price calculation, logistic administration for customs (C-BAC) and tax (limited fiscal representation), ICT, process mapping for clients and the financial administration.

1990 – 1995 (5 years) Scapino B.V. – Head of Logistics

Scapino is the largest shoe discounter and self-service stores (over 200) in the Netherlands. The collection contains shoes but also clothing and sports and leisure products for the whole family.

As member of the management team, responsible for the flow of goods from manufacture up to the stores, and directly responsible for the distribution centre in Assen. I managed around 125 employees in a strongly seasonal process, in which flexibility was crucial. My main responsibilities were initiating and assuring the execution of the production plan within the DC, improving the efficiency of the organization and automation at the distribution centre from purchase to delivery. Furthermore developing and carrying out the personnel policy and initiating and leading improvement projects. Also procurement of goods not for resale and car fleet management were part of my responsibilities.

1988 – 1990 Grohe B.V. Manufacturer of bathroom fittings – Head of Logistics and Purchasing

Grohe AG is Europe’s largest and the world’s leading single-brand manufacturer and supplier of sanitary fittings.

My main duties were optimizing the physical flow of goods between Germany factory and the Netherlands, set-up and maintenance of logistic planning procedures, purchase of trade goods, I also have giving training courses for supervising and promoting the company-wide use of computers and assisting the System Manager, developing a sales support system for the sales staff in the field.


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